NEON Functionality Overview

The NEON functionality, whilst seamlessly integrated, can broadly split up into the following key functional areas.

Data Platform (CDP)

Store raw Member data which can be processed, aggregated and reported on.

Members & relationships
Lists
Sheets
Activities
Dimensions
Jobs

Engagement and Loyalty

Built on top of the CDP, providing higher-level functionality which is frequently used by websites and Apps to drive engagement and capture information

Forms
Code Management
Competitions
Gamification and High Scores
Messages
Offers and Gifts
Surveys and Votes
Rating and Likes
Personalisation

Transactional

Orders and Payments
Products and stock levels
eWallets

Marketing and Automation

Opt-in Lists
Funnels
Journeys and Jobs
Triggers
CMS
Conditional execution and template scripting

Insights and Reporting

Data Drilldown Targets
KPIs
Snapshots and Trends

Portal

Self Service
Configuration
Dashboards, Insight, Data import/export
Customer Care
Moderation (comping soon)
Order packing/shipping (coming soon)

Compliance

Security
Information sensitivity / PII
Audit trailing
GDPR / CCPA

Configuration and Administration

Using the separate Config API, it's possible to configure and administer the entire NEON, as well as to import and export configurations across installations.